A woman performing a dance routine on her shopping cart in an Aldi parking lot -- before she stops to stack it up and receive her coin back. The voiceover reminds us that Aldi customers are "Australia's most satisfied customers three years in a row -- even though you need a coin for your trolley."

It was key to find a woman who we’d never expect to express this level of freedom or emotion. Because if we chose the A-typical ad-mum then the viewer sees through the magic of the idea, and just witnesses us (the ad makers) telling them how they should feel.

We needed the viewer to feel something from this, by casting a woman who embodies a look that feeds into the surprise of the action. It could be very funny if the woman looks a little tired and distant, perhaps even a little gruff at first sight. A woman you’d imagine dreams of greatness but has been stuck in an average life far too long. But in her eyes we can see the light that once shone brightly, her spirit is in there.....and this action, this magical dance with the trolley, brings it all to life!