Radio and Audio > Product & Service

RADIO PRINT

ONIRIA/TBWA, Asuncion / WORLD WILDLIFE FUND (WWF) / 2012

CampaignCampaignLayout(opens in a new tab)
1 of 0 items

Overview

Credits

Overview

BriefExplanation

Over 10 years the forests of Paraguay were cleared at a rapid pace. Government authorities were given the responsibility of taking action, but the WWF felt that everyone needed to be made aware of the effects of deforestation, as well as being made aware of unnecessary waste of resources, so they started this foundation.

ScriptInEnglish

VO1: In a lithograph illustration - black lines over a white paper - we see a bunch of logs in the middle of what used to be a forest. Beside them is a recently used chainsaw. Hidden between the logs, there is a little shocked animal, really scared. In the upper right corner, written in Helvetica Bold size12, we read “You can build your home without destroying others." In the lower right corner we see the logo and in the lower left corner the web site www.wwf.org.pyVO2: We could print an ad against deforestation, but that would be stupid.

Save paper, save trees, save lives.WWF

ScriptInOriginalLanguage

VO1:En una ilustración tipo litografía, de líneas negras sobre papel blanco, vemos un montón de troncos en el medio de lo que era un bosque, al lado vemos la moto sierra que los acaba de cortar. Entre los troncos, hay un pequeño animal escondido en estado de shock… Muy asustado. En la esquina superior derecha, en Helvética negrita tamaño 12, leemos “Podés hacer tu hogar sin deshacer el de otros”. En la esquina inferior derecha está el logo y a la izquierda la web www.wwf.org.pyVO2: Podríamos imprimir este aviso contra la deforestación, pero sería estúpido.

Ahorrá papel, salvá arboles, salvá vidas.WWF

More Entries from Fundraising & Appeals in Radio and Audio

24 items

Grand Prix Cannes Lions
REPELLENT RADIO

Publications & Media

REPELLENT RADIO

GO OUTSIDE MAGAZINE, TALENT

(opens in a new tab)

More Entries from ONIRIA/TBWA

24 items

Silver Cannes Lions
NO NAME MATCH

Public Affairs

NO NAME MATCH

UNICEF, ONIRIA/TBWA

(opens in a new tab)