Carte Noire aimed to get closer to its prime target market - Digital mums.The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available?Reinventing the format: The recipes by Carte Noire More design, more qualitative, more surprising... At the end of the video, people are incited to download the recipe via a link leading to the relation program Désir&Moi and therefore to the registration process. No media investment only our earned media.4 exquisite recipes infused into the Carte Noire ecosystem, generating immediate success.

990,000 views in 4 months. 60 times more than the TV ad.40% of opening rate and nearly 50% of click trough rate on the newsletter.