Social and Influencer > Craft

RECIPES

PROXIMITY BBDO, Boulogne-Billancourt / KRAFT / 2012

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

Translation

Carte Noire aimed to get closer to its prime target market - Digital mums.The solution? To offer mums what they are searching for... recipes! But how do we stand out from the millions of results available?Reinventing the format: The recipes by Carte Noire More design, more qualitative, more surprising... At the end of the video, people are incited to download the recipe via a link leading to the relation program Désir&Moi and therefore to the registration process. No media investment only our earned media.4 exquisite recipes infused into the Carte Noire ecosystem, generating immediate success.

990,000 views in 4 months. 60 times more than the TV ad.40% of opening rate and nearly 50% of click trough rate on the newsletter.

More Entries from Best Music/Sound Design in Social and Influencer

24 items

Grand Prix Cannes Lions
NIKE+ FUELBAND

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

(opens in a new tab)

More Entries from PROXIMITY BBDO

24 items

Gold Cannes Lions
BABY MADE ON BOARD

Cars & Automotive Services

BABY MADE ON BOARD

DODGE, PROXIMITY BBDO

(opens in a new tab)