Not everyone who loves modern furniture can afford it. Luckily for Blu Dot, many of its fans are some of the most creative people around. To bring good design to more people, we created The Blu Dot Swap Meet, a two-week online auction that accepted creative bids in exchange for Blu Dot furniture, from a motorcycle made of 9,000 popsicle sticks for a couch to a share of Enron stock for a lamp. The result was a non-traditional promotional model that capitalised on customer creativity to attract a wider audience to the Blu Dot brand.