Social and Influencer > Other Interactive Digital Solutions

THE BIG TURN ON

DIGITAS FRANCE, Paris / NISSAN / 2012

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

Translation

LEAF, Nissan's first mass market 100% electric vehicle, wanted to pioneer a new era of 100% electric driving in Europe. To do this we had to own the electric driving conversation.

So we created a mass participation social movement, to open minds and hearts, to get people to turn on to 100% Electric Driving. Influencers around Europe were given the LEAF to blog about. European cities competed to be the most turned on. 100's of LEAF's were available not just to test drive, but drive away for weekends. Results? Over 1,000,000 people turned on to electric driving in 100 days.

More Entries from Community Applications in Social and Influencer

24 items

Grand Prix Cannes Lions
NIKE+ FUELBAND

Other Digital Channels

NIKE+ FUELBAND

NIKE, R/GA

(opens in a new tab)

More Entries from DIGITAS FRANCE

22 items

Bronze Cannes Lions
THE HUMAN YOUTUBE PLAYER

Internal Communications

THE HUMAN YOUTUBE PLAYER

PUBLICIS, DIGITAS FRANCE

(opens in a new tab)