'The Fishermen' is the story of two humble Madagascan fishermen, an old man and his grandson, who go out fishing during a lean season. Even after the other fishermen have given up, our fishermen get up again and again and again and go out in search of fish. Eventually they triumph with a bumper catch. The story highlights the benefit of being consistent in order to be successful. Prudential's brand promise is 'Consistency is the only currency that matters.'