An electrifying brand campaign that put fans at the centre of the experience, combining elements of social, traditional, and transmedia into a perfect storm of relevance, reach, and resonance.When it came to marketing the Hunger Games, our team worked in conjunction with Lionsgate to formulate a year-long living, breathing narrative universe that engaged audiences on different platforms in specific, targeted ways. Please view the case film link for more information on each aspect of the campaign.