Taco Bell's new Nacho Fries stood to upset a “fry monopoly” the burger guys have enjoyed for years. A rabble-rouser shaking up the status quo? We’ve all seen that movie.

So, we made that movie. Sort of.

Enter “Web of Fries” -- a real trailer for a fake movie about an actual product, starring Josh Duhamel as a family man who innocently inquires why Taco Bell doesn’t have fries, and soon finds himself in the crosshairs of a sinister “Big Fries” conglomerate that will stop at nothing to keep Nacho Fries from upsetting their empire.

The “movie” was a blockbuster with fans. More importantly, so were the fries, which became Taco Bell’s most successful product launch ever, officially knocking Burger King out of the top 4 fast food restaurants.

America is the land of fast food. And its capital is McDonald’s — home of the world’s most famous fries. Fries smothered in ketchup. But Taco Bell is a Mexican inspired restaurant, and fries have no place there. In fact, people think fries + Mexican = weird. In order for our fries to have a fighting chance with American consumers we had to put ourselves on the same playing field with McDonald’s and go straight for the leading competitor (and their fries). And because Taco Bell Nacho Fries are served with nacho cheese, we were even going to take a stab at ketchup, too. All executed in a way that played up America’s fascination with conspiracy theories. We’d break McDonald’s monopoly on fries by exposing their Web of Fries.