Sometimes you need a sweet little zero calorie treat to save you from temptation, which is exactly why we created Lil’ Sweet. He’s a small little superstar with physics defying moves and deep pockets full of Diet Dr Pepper—the sweetest zero calorie soda ever made. In this spot, he heroically saves two dads at a birthday party from the siren song of some sweet looking cupcakes. Then he ascends the staircase the same way he came in: on the bannister.

In a tantalizingly seductive world we face many daily temptations. Chief among them are sweet treats. But rarely do we contemplate that our temptation lacks foresight and, ultimately, has consequences. It can lead us to immediate gratification that we will later regret. The problem is, we simply are not strong enough to control our desires.

Enter Lil’ Sweet. He is not a traditional spokesperson who typically embodies a brand. No, Lil’ Sweet is a fantastical character who personifies a main product benefit — the amazingly sweet taste of Diet Dr Pepper.

Our culture is full of enticement, so Lil’ Sweet stands against our daily temptations. When we have an inner craving conflict, he steps in to set us down the right path. We may not be strong enough to control our desires — but he is.

In a calorie-counting world with temptations sitting behind every refrigerator or pantry door Lil’ Sweet will be there to ensure we have no snacking or refreshment regrets.