People need to take more breaks. Luckily for them, there’s a fun and interesting fact under every Snapple cap. It’s a built-in break we’ve been supplying people with for years.

In this spot, someone opens a bottle of Snapple. Suddenly, it’s the 1800s. A telegraph operator gets an urgent message. Some curious townspeople gather around. The operator deciphers the message. It’s nothing more than an obvious spam message. Alas, nobody in the 1800s knows what spam is. And so they celebrate.

With a pop of the cap, we snap to a museum employee taking a break with a Snapple, reading the fact under his cap: “The first spam was sent by telegraph in 1864.”

Snapple has always been a fun and entertaining part of American culture and this campaign is meant to help re-position the brand as a flavorful tea with personality. Snapple, a brand known for its fun personality, delicious flavors, and entertaining “Real Facts,” wanted to use these equities to lead the charge to help Americans re-charge. Research shows Americans are busier than ever, yet we don’t encourage time away in our day because breaks have an inherent stigma of laziness. This campaign uses the brand’s iconic and beloved “Real Facts” to tell entertaining and unexpected stories that also serve as an actual break for our busy audience.