In an emoji-crazed world, we noticed one huge problem: There was no taco emoji. So Taco Bell decided to do something about it. We started a Change.org petition. And it worked. The taco emoji was soon to be released on more than one billion screens worldwide.

So now we faced another challenge: How will we celebrate this victory with our fans? And how will we cement the taco emoji as shorthand for Taco Bell?

We built the Taco Emoji Engine, an interactive platform baked directly into Twitter so all taco lovers around the world could use it. Just tweet a taco emoji plus any of the 1,295 other emojis @TacoBell to get back a custom picture, GIF, illustration, photo, music, and more.

The idea to celebrate the taco emoji release is simple: one taco emoji = 1,295 reasons to tweet @TacoBell.

Our goal was to make sure every single emoji–all flags, all iOS exclusive emojis, and even emojis that have existed since 1991–have a response.

Since emojis are a universal language, we wanted taco lovers everywhere to be able to enjoy it. So we built the Taco Emoji Engine directly into Twitter. No apps to download, no extra websites to visit–all you need is an emoji keyboard and a Twitter account.

The Taco Emoji Engine took four weeks planning and nine weeks of asset production. To make all 1,295 pieces of custom content, we partnered with 77 artists around the world to create GIFs, pictures, illustrations, music, products, and more.

Want to see more of the work? Whip out your phone right now and tweet a taco and another emoji at @TacoBell. Seriously. Try it.