People need to take more breaks. Luckily for them, there’s a fun and interesting fact under every Snapple cap. It’s a built-in break we’ve been supplying people with for years.

In this spot, someone opens a bottle of Snapple. Suddenly, we’re in a hospital room watching a pregnant bee in labor. Her husband bee stands by her side. A human doctor and nurse shout at her to push. She does, and a bee is born—all 160 pounds, 7 ounces of him. Without wasting any time, he introduces himself to his mom, dad, and the doctor before setting his eye on the lovely and slightly weirded-out nurse.

With a pop of the cap, we snap back to our nurse taking a break with a Snapple and reading the fact under her cap: “Bees are born fully grown.”

Snapple has always been a fun and entertaining part of American culture and this campaign is meant to help re-position the brand as a flavorful tea with personality. Snapple, a brand known for its fun personality, delicious flavors, and entertaining “Real Facts,” wanted to use these equities to lead the charge to help Americans re-charge. Research shows Americans are busier than ever, yet we don’t encourage time away in our day because breaks have an inherent stigma of laziness. This campaign uses the brand’s iconic and beloved “Real Facts” to tell entertaining and unexpected stories that also serve as an actual break for our busy audience.