Everyone needs a little sweet in their life sometimes, which is why we created Lil’ Sweet. He’s a tiny lil’ rock star with the voice of an angel and an unlimited supply of Diet Dr Pepper—the sweetest zero calorie soda around. In this spot, Lil’ Sweet delivers some Diet Dr Pepper to an office worker in need of that perfect zero calorie sweet treat. Was she satisfied? You be the judge.

In a tantalizingly seductive world we face many daily temptations. Chief among them are sweet treats. But rarely do we contemplate that our temptation lacks foresight and, ultimately, has consequences. It can lead us to immediate gratification that we will later regret. The problem is, we simply are not strong enough to control our desires.

Enter Lil’ Sweet. He is not a traditional spokesperson who typically embodies a brand. No, Lil’ Sweet is a fantastical character who personifies a main product benefit — the amazingly sweet taste of Diet Dr Pepper.

Our culture is full of enticement, so Lil’ Sweet stands against our daily temptations. When we have an inner craving conflict, he steps in to set us down the right path. We may not be strong enough to control our desires — but he is.

In a calorie-counting world with temptations sitting behind every refrigerator or pantry door Lil’ Sweet will be there to ensure we have no snacking or refreshment regrets.