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JACKPOT

ÅKESTAM HOLST, Stockholm / SWEBUS / 2012

Awards:

Bronze Cannes Lions
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Translation

Every year, the Swedish National railway comes grinding to a halt as soon as it snows. You'd think that they would have worked out how to deal with winter by now. For Swedish travellers, it means few will get to their destinations on time and some won't get there at all. Swebus, on the other hand, is the most reliable and the most punctual public transport system in the country.In December, anyone could bet on which trains would be the most delayed during Christmas. Those who guessed the right trains and delays won €100 in bus tickets from Swebus.

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