UNIQLO was seeking an innovative way to build its brand awareness internationally,and promote its business expansion into the global market.We recognized the 70 million blogs worldwide as a powerful buzz-building media,and created a functional and entertaining blog widget for the bloggers to spread the brand globally.The campaign concept we developed was the fusion of a CLOCK which functions as a blog utility, time signaling MUSIC, and DANCE performance videos with UNIQLO clothing.We named it UNIQLOCK. As a 100% UNIQLO branded widget, this automatically became a tool to connect UNIQLO and the world's bloggers.

As a teaser, we uploaded 16 audition videos onto Youtube.Then we launched the UNIQLOCK site to start distributing the blog widget.The numerous dance videos and the clock counter appearing seamlessly one after another makes the viewers eager to see more.Since the widget plays all-year round, 24/7, the dancers change their outfits according to the season.The bloggers were motivated by seeing the website's world map which visualized the expansion of all of the users. Screensavers and shop installations were also released to enhance the UNIQLOCK experience, from personal desktops to the UNIQLO stores.

Over 27000 widgets from 76 countriesOver 68 million views from 209 countries (widgets + website)Over 500 thousand views on You Tube (the audition videos)Over 175 thousand downloads (screensavers)Over 619 thousand web pages (google)(To Date: 10th January, 2008 )