In this commercial, Arnold Schwarzenegger plays a game on his mobile phone, in a hotel. Some unsavory characters fight him for control of the device. Whoever holds the phone controls the action, and things escalate quickly, until the entire lobby is destroyed by a variety of explosions from rockets, tanks, and crazy action.

There’s no bigger action hero than Arnold Schwarzenegger, and there’s no bigger stage than the Super Bowl. We elevated Mobile Strike, our client, by rewarding viewers with a :60 second action film that gave them exactly what they want: Classic Arnold.