Film > TV & Cinema Film

PHONES BLAZING

TWOFIFTEENMcCANN, San Francisco / EPIC WAR / 2016

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Film

Overview

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Overview

BriefExplanation

In this commercial, we see a post-apocalyptic battlefield where a war is being waged. Except instead of using guns, rockets, and grenades, the fighters use their mobile devices. They hold their phones and tablets just like weapons. We see very real bullets and explosions. In the game Mobile Strike, you wage war with your phone, and there couldn’t be a clearer metaphor that what we see here.

EntrySummary

Arnold Schwarzenegger is an action star unlike any other. In this commercial he reprises elements he made famous, twirling his tablet like a shotgun, a la Terminator 2, and delivering an explosion-worthy catchphrase.

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