Film > TV & Cinema Film
TWOFIFTEENMcCANN, San Francisco / EPIC WAR / 2016
Overview
Credits
BriefExplanation
In this commercial, we see a post-apocalyptic battlefield where a war is being waged. Except instead of using guns, rockets, and grenades, the fighters use their mobile devices. They hold their phones and tablets just like weapons. We see very real bullets and explosions. In the game Mobile Strike, you wage war with your phone, and there couldn’t be a clearer metaphor that what we see here.
EntrySummary
Arnold Schwarzenegger is an action star unlike any other. In this commercial he reprises elements he made famous, twirling his tablet like a shotgun, a la Terminator 2, and delivering an explosion-worthy catchphrase.
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