40 years ago, video game racing was born. 10 years ago, Forza Motorsport entered the scene. So, with the release of Forza Motorsport 6, we decided to pay homage to these milestones by racing through video game history. The film takes the cover car from the latest Forza game and follows it as it travels through worlds from the most iconic racing games of the past. The music was specifically designed to mimic the relevant time period that is being depicted as the film goes forward, helping demonstrate the passage of time. The film culminates on the current landscape of Forza, with the words “This is what we’ve been racing toward.”

Our human insight was that everybody loves to race. We knew that competition has existed since the beginning of time. Despite the fact that the racing game category is in decline, anecdotally we found people not only liked to race, but fondly remembered their favorite racing games and favorite racing game moments. The goal was to tap into that nostalgia to remind people how much fun racing games are. The realism in racing games needed to be celebrated as an achievement rather than an indicator that this game was for motorsports fans.