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BORING BEAN

PICSART, Miami / PICSART / 2022

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Overview

Credits

Overview

Write a short summary of what happens in the film

??Interesting design can transform a business, but can it help a small town? That’s what Picsart set out to uncover by traveling to the town of Boring, Oregon in the campaign: Unboring Boring.

Picsart is a design platform with over 150 million monthly active creators who use it for anything from self-expression to side-hustles to small businesses. With Unboring Boring, Picsart partnered with three small Boring businesses, each with a different business challenge that Picsart could solve with unboring design.

Boring Bean is a coffee roaster and cafe whose packaging wasn’t strong. Between running a business, bodybuilding and fitness modeling, Erika Hoopper has very little time for design. So we stepped in to help.

We followed Boring Bean as they used design to transform their business from Boring to Unboring.

Cultural / Context information for the jury

We think our reasoning for choosing the small town of Boring, Oregon (pop. ~7,000) for this campaign is fairly self explanatory.

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