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BUILDER

JWT CHEETHAMBELL, Manchester / SCRUFFS / 2005

Awards:

Shortlisted Cannes Lions
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Overview

CampaignDescription

The client brief was to position Scruffs as a brand that performs well and looks good. Plus increase sales and get the target audience to care. Ads about work related products bore tradesmen and they ignore them. We needed to grab their attention and get them to pay attention to what we had to say.Our target was manual tradesmen, builders, plumbers and electricians, anyone with a tough job who needed tough clothes and tough boots.

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Grand Prix Cannes Lions
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NIKE LAB HOLIDAY 04

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TOSHIBA PRESENTS FM FESTIVAL 2004

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Gold Cannes Lions
BLACK SHEEP

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RUN

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COMPANHIA ATHLETICA, DDB BRASIL

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TALL

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ADIDAS, TEQUILA\

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XTREME

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TRE, LOWE TESCH

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JUST IN TIME

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JUST IN TIME

FEDEX, DDB BRASIL

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DEATH PENALTY

Viral Marketing: Email Marketing

DEATH PENALTY

AMNESTY INTERNATIONAL, CP COMUNICACION PROXIMITY (CP INTERACTIVE)

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BINGO

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COUNTERFEIT

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LIFE ON BOARD

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Silver Cannes Lions
ANTS

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ADIDAS SPORTS STYLE Y-3

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ADIDAS, NEUE DIGITALE

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Silver Cannes Lions
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BRAKING DISTANCE

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Silver Cannes Lions
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Bronze Cannes Lions
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Shortlisted Cannes Lions
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IT'S GONNA GET DIRTY

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IT'S GONNA GET DIRTY

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IT'S GONNA GET DIRTY

Product Launches

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BUILDER

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PLUMBER

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ELECTRICIAN

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BUILDER

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PLUMBER

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FRANCO

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Alcoholic Drinks

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Travel, Entertainment & Leisure

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