Radio and Audio > Product & Service
FELIX
JWT CHEETHAMBELL, Manchester / JOHN WEST / 2012
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A John West fisherman links a can of tuna to the trawler from which it was caught. He then goes on to tell us a quick tale about a member of the trawler’s crew, to highlight the fact that you can now track all John West tuna back to its source.
ScriptInEnglish
SCENE: OUT AT SEASFX: SEAGULLSFISHERMAN: At John West, we want you to know the story behind every can. That’s why you can now type a code into our website and see exactly where your wild tuna came from.This one I have here was caught by the John West trawler Cap des Palmes.
Crewed by dedicated fishermen like Felix. Felix says he missed the birth of his first child because he was out at sea. Rumour has it; he missed the conception that way too.Discover the story behind every can at john-west.co.uk.
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