Radio and Audio > Product & Service
FRANCO
JWT CHEETHAMBELL, Manchester / JOHN WEST / 2012
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A John West fisherman links a can of tuna to the trawler from which it was caught. He then goes on to tell us a quick tale about a member of the trawler’s crew, to highlight the fact that you can now track all John West tuna back to its source.
ScriptInEnglish
SCENE: OUT AT SEASFX: SEAGULLSFISHERMAN: At John West, we want you to know the story behind every can. That’s why you can now type a code into our website and see exactly where your wild tuna came from.This one I have here was caught by the John West trawler Cap Lopez.
Crewed by brave fishermen like Franco. Franco says “A bad day out fishing is still better than a good day in an office”. Of course, the only office Franco has ever been in is a registry office and if you’ve met his wife you’d understand his point.Discover the story behind every can at john-west.co.uk.
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