The film opens on a child staring away. The child is positioned on a corner of the set and looks expressionless.

Once the camera starts to track in, we hear the thoughts of the same child but now with an adult voice. The voice tells us about a tragic experience until we realize it’s talking about the day where the father or the mother of the child committed suicide.

On the climax of the narration, the camera tracks in closer and closer to the boys face, we slowly see a bullet hole appear on his temple. A drop of blood trickles out of the wound.

The film concludes with the message – Suicide scars your children for life.

The highest suicide rate in the UK is men in their 40’s.

We were briefed to help this demographic re-consider putting an end to their lives.

Our insight was based on that most of these men are fathers and suicide leaves lifelong traumas on their children.

Our solution was series of harrowing testimonials showcasing children carrying the scars of their parent’s suicide for life.

EMMA ‘BULLET’ SCRIPT

Open on a young boy standing motionless against a grey background, the camera slowly tracks into his emotionless face.

We hear the boys adult voice remembering back:

I re-live that day for the rest of my life.

Coming home from school just like any other wet Monday.

Apart from What I found.

You motionless, your eyes staring blankly at mine as if you were cross not dead.

Dad, I still don’t understand why you did it.

Why did you leave me all alone?

As the camera tracks in closer and closer to the boys face, we slowly see a bullet hole appear on his temple. A drop of blood trickles out of the wound.

Cut to a Super: Suicide Scars Children for Life.

Cut to EMMA logo.