Colon cancer is the second deadliest cancer in The Netherlands. Checking your poop is one of the best ways to self-diagnose the disease early. When the Dutch Digestive Foundation approached us to create a public awareness campaign, we realized that the Dutch don’t like to talk about their poop. So we let poop do the talking instead.

TOUGH MAN: Yes, that’s a bit of a shock: a real hard guy today. A big change compared to yesterday’s softie. I’m going to tell you some more: tomorrow I’m going to look completely different once again. You’re not used to so much change aren’t you? Keep an eye on me buddy!

SFX: FLUSHING TOILET

ANNCR: Your poop wants to tell you something. Check it frequently, especially when you’re 50 or older. Look at yourpoop.nl. Dutch Digestive Foundation. Flush Colon Cancer.

MANNENSTEM: Zo, dat is schrikken: een harde jongen. Wel wat anders dan die softie van gisteren. Ik ga je nog meer vertellen: morgen zie ik er weer anders uit! Ben je niet gewend he? Houd hem in de gaten vriend.

SFX: TOILET DOORTREKKEN

ANNCR: Je poep wil je wat vertellen. Check het dus regelmatig, zeker als je 50 of ouder bent. Kijk op jepoep.nl. Maag, Lever, Darmstichting. Geef darmkanker het nakijken.