Colon cancer is the second deadliest cancer in The Netherlands. Checking your poop is one of the best ways to self-diagnose the disease early. When the Dutch Digestive Foundation approached us to create a public awareness campaign, we realized that the Dutch don’t like to talk about their poop. So we let poop do the talking instead.

HUNK: Just look at me. I’m lying here waiting just for you.. Strong, nice deep tan, healthy and…very flexible. A real hunk and all yours.

SFX: TOILET FLUSHING

HUNK: Byeee...

ANNCR: Your poop wants to tell you something.. Check it frequently, especially when you’re 50 or older. Look at yourpoop.nl. Dutch Digestive Foundation. Flush Colon Cancer.

HUNK: Kijk nou eens naar me!? Ik ben er speciaal voor gaan liggen. Stevig, lekker bruin, gezond en héél soepeltjes…Een kanjer en helemaal van jou.

SFX: TOILET DOORTREKKEN

HUNK: Nou daag..

ANNCR: Je poep wil je wat vertellen. Check het dus regelmatig, zeker als je 50 of ouder bent. Kijk op jepoep.nl. Maag, Lever, Darmstichting. Geef darmkanker het nakijken.