In 1990, Cadbury launched a commercial that became one of the most iconic commercials in Indian history - forever in people’s hearts. In 2022, not-for-profit SOS Children’s Villages India recreated the classic commercial casted only with the orphaned and abandoned children they serve. All with the intention of getting Cadbury’s attention for corporate donations. The commercial was recreated scene for scene, shot for shot, and using the original music track. From the opening intensity of the cricket match to the final celebration that ensues, right through the product and packshots - the street kids recreated each scene of Cadbury’s iconic commercial.

It ends with a twist though, a clear call-to-action for donations directly pointed at Cadbury

This film execution is one of a large body of work. Please see our case film for additional context.

By design, every aspect of this initiative was low-budget - so that our films represented and reflected the scrappiness of those behind it, the street kids. Every decision from the locations to the props to the talent, to the street kids themselves, was based on “How can we best recreate this commercial for the lowest amount of money?” This approach is a huge part of the charm that so many people love about these commercial recreations.

SOS had no media budget, relying entirely on buzz and earned media. Chatpat was loved by fans and followers on social media helping him become a viral sensation, impossible to ignore by any brand.

Production Cost - $ 20,000

Talent cost - $ 3,000

Media Cost - $ 3,000

PR Cost - Zero Spends

(Above are approximates since converted from INR)