Philips Cinema 21:9 is the world’s first cinema proportion TV. It provides a truly cinematic experience at home creating a halo for the Philips TV range.

Online we created a cinematic event; a short film that is one seamless tracking shot. Users can stop the film, go behind the scenes and understand how the cinematic experience was realised. They can hear about the relevance of light, shape and picture quality to cinema. The surrounding site lets users compare 21:9 to 16:9, turn Ambilight on and off and ‘scrub’ the film. Multiple messages are delivered in a multitude of cinematic ways.JUDGES:Please use Firefox for this entry