The classic 60's Beetle has been updated for the 21st Century, so we honed in on an iconic symbol of hitchhiking, the thumbs-up, and updated it with a 21st Century ‘Like’. Together with Facebook we, created the social game: Hitchhike with a Like.

To honour the tradition of ‘custom-built’ Beetles, we designed 64 unique Beetles: each matching the character of the driver.

The various backdrops corresponded with the environment of the real cities. The thumbs-up was used throughout the game: from liking rides and the level progress to the prizes. We designed 325 unique shareable objects for the game.