KLM launched a high altitude balloon from the Nevada Desert that popped in the outer atmosphere. Aspiring astronauts could predict online where the balloon would pop before it took off.

On klm.com/space participants were assisted in making their prediction and engaged in the balloon’s journey to space, while experiencing what it could encounter during its ascent.

The overall color scheme created a mysterious and cosmic look & feel. The flight path of the balloon through different atmospheric layers was emphasized by various color schemes. KLM’s blue was reflected in all interactive elements. Icons and navigation were intuitive but futuristic.