Social and Influencer > Craft
DDB & TRIBAL AMSTERDAM, Amsterdam / PHILIPS / 2013
Awards:
Overview
Credits
BriefExplanation
‘The Sound of Creation’ is an immersive audio-visual story that shows the passion and craftsmanship that goes into creating the nine high-end Philips Fidelio audio products.
Each story is accompanied by a video loop and specially composed music loop that are perfectly synchronized to create a seamless experience. The stories unfold one by one, resulting in a complete music track.
People can interact with the experience at any moment and create their own music composition. Muting an audio loop with the mouse or using keypad numbers 1-9 to reveal the inspirational story behind the nine Philips Fidelio audio products.
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