Radio and Audio > Excellence in Radio & Audio
DADDY! DADDY! LOOK AT ME!
BOYS + GIRLS, Dublin / SWIM IRELAND / 2021
Awards:
Overview
Credits
Overview
Write a short summary of what happens in the radio or audio work.
"Look at me." Three simple words parents hear with such regularity that many of us have learned to drown it out. This radio ad uses that simple phrase, over and over again, as the waves come crashing down, to highlight the perils of not paying attention to your child in the water.
Translation. Provide a full English translation of any audio.
Child:
Daddy! Daddy! Look at me! Look at me!
Daddy! Daddy! Look! Look at me!
Daddy! Daddy! Look! Look at me! Look at me!
Daddy! Daddy! Look! Look at me!
Da...da...daddy! Look at me!
Daddy! Daddy! Look at me!
Announcer:
Look away for a moment and they could be taken away forever.
Visit swimireland.ie
Cultural / Context information for the jury
Drowning is the second biggest cause of accidental deaths for children in Ireland. This radio PSA aired during the summer of the Covid-19 pandemic when the risk of drowning grew significantly in Ireland because more Irish people who weren’t used to swimming in the dangerous seas around the country were visiting local beaches due to a mix of good weather and the restriction on international travel.
https://vimeo.com/528429905/6c336b016a
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