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CHELSEA PICTURES, New York / NATIONAL FOOTBALL LEAGUE / 2015
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A PSA was created with footage illustrative of a domestic abuse struggle, a recreation of a real 9-1-1 call in which a victim pretends to order a pizza so as not to arouse the suspicion of her nearby abuser. After receiving several unprompted pizza delivery related responses, the 9-1-1 operator picks up on the real reason for the distress call and sends help.
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