We've taken product reviews of Lenovo's Legion gaming products and turned the text reviews into louder than crazy heavy metal songs and videos performed by a band of our creation.

LEGION 5i REVIEW SONG LYRICS

VERS 1

Legion 5i is an attractive

yet plainly designed

gaming laptop

that I think could attract

a broader audience than just gamers.

PRE

An Intel-based processor.

Processors to this machine.

CHORUS

Attractive yet plainly designed

gaming laptop.

10th Gen Intel Core processors.

10th Gen Intel Core processors.

VERS 2

They also improved the trackpad this year

by getting rid of left and right mouse buttons,

giving you more space to move the pointer around.

CHORUS

Attractive yet plainly designed

gaming laptop.

10th Gen Intel Core processors.

10th Gen Intel Core processors.

Different is better! In order to advertise Lenovo's Legion gaming line of products, the strategy was to reach young gamers exactly where they go to read up about new gaming gear and give them a memorable, WTF-experience they'd share with their community. The result was the loudest and most obscure product review they had ever seen. Metal is popular among young people in Scandinavia but not very common in traditional gaming advertisements, which added to the stand-out factor combined with the aesthetics of Metal that reminds a lot with that of the world of gaming.