“ With great power comes great responsibility. “

For Thai people, a glue is a common product for many common household repairs and Weber Super Glue works as a HERO. The hero who always helps you fix any kind of problem you are facing with.

The superpower of his fingers creates a brand recognition to notice people that Weber Super Glue has become to be "YOUR NEW HERO" in the house.

So, we communicate the story by using the combination of the Super Hero style with the Thai joke.

The product represents the potential through of the powerful finger to communicate the product’s benefit Moreover, we select some famous movie scenes to get the attention of people.

We believe that one of the most effective communications for creating a connection with people is to capture some part of their lives or use some satire in the story.

Some specific contexts have been incorporated into this film to represent insights into Thailand. Thai mothers proudly present their kids to friends and neighbors without asking who would like to know this long story. Another thing is that pulling an elephant out of the mud beside the street is usually found in Thai newspapers. Especially, using a parody of “Nick Fury” into “Nick Future” in which the word “Future” could mean one of the most famous department stores in Thailand.

Moreover, Nick Future in this version has to drink flavored drinks with ice because the weather in Thailand is quite hot.