“Compassion heals the world”

Father convinced daughter to take “5Takabb” anti-cough pill for her sore throat. She denied as it’s an old-world herbal medicine with weird name (“Takabb” in Thai means centipede), but agreed to try when he acted as her friend. Once taking the medicine, her voice suddenly clear and sweet as if she was a voice actress. Father explained that herb in 5Takabb work precisely, effective but gentle and no side-effect, do no harm to body. The demonstration compares 5Takabb as wise grandpa get rid (bacteria) gangster out of the body, the grandmaster used smart tricks (that relevant to audiences.) The daughter accepted 5Takabb wholeheartedly, even defended for any weakness that people might think about the product i.e. black tongue effected by the product or the bitter taste. And for her teenager friends who might think taking pill is not fashionable, father introduced 5Takabb spray as the solution.

Traditional Eastern medicine is the precious inherited wisdom of healthcare since ancient time. With the flooding of Western medicine, which cure disease faster, traditional medicine declined its popularity.

While Western approach is to change the environment, its medicine is reactive care, killing cause of disease i.e. bacteria and virus, such treatment sometimes harmful to body. Eastern way prefers adaptation to environment.Eastern medicine, influenced by Buddhist concept that compassion is the best solution, provides more preventative care that make sure body systems are balance and functioning at their best in a gentle way of treatment.

However, traditional medicine almost disappeared from market, smaller marketing budget compared to big western medicine brand.

5Takabb is a few traditional medicine brands active in Thailand but sales declined. It’s perceived as product for old people. This film meant to reactivate and glorify the Wisdom of Eastern medicine in the way that appeal to young generation.