Film > Culture & Context
POL, Oslo / POSTEN - THE NORWEGIAN POSTAL SERVICE / 2022
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Overview
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Write a short summary of what happens in the film
The ad starts out showing Harry accidentally seeing Santa leave a present in his home before escaping via the chimney. As the years pass, their longing for each other grows, and they wait for that one moment every year where they can meet each other on Christmas.
Harry is miserable for the rest of the year and spends his time waiting for Christmas to have a glimpse of Santa. He finally sends a letter saying: "Dear Santa, All I want for Christmas is you". When the bell rings on Christmas, Harry eagerly heads to the door but realizes it's a postwoman delivering his gift. He's confused but when he heads back into his living room, he sees his real gift waiting for him - Santa Claus.
Harry puts away the presents he's holding and walks over to him. They look tenderly into each others' eyes and kiss.
Please tell us how the brand purpose inspired the work
The Norwegian Postal Service has connected people for 375 years, and will continue to do so regardless of orientation or gender identity. A fight that is truly a matter of the heart and a central part of their purpose.
Diversity is one of the key pillars for Posten, and as a diverse workplace with great variation in terms of age, gender, religion, sexual orientation, and ethnicity, they embrace that they have a responsibility to work actively with diversity, inclusion, equality, and other fundamental human rights. Not only in Norway, but inspire the world.
Even though the right to love whomever you want is a fundamental human right, and is not considered a political issue in free democratic societies in 2021, this is not the case in many countries around the world.
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