Audio & Radio > Product & Service
RADIO LEGENDS SPOT 3
CLEMENGER BBDO, Wellington / NEW ZEALAND TRANSPORT AGENCY / 2013
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Overview
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OVERVIEW
BriefExplanation
Radio Legends is part of the 'Legend' campaign — an ongoing initiative that asks people to speak up when there friends and family choose to drink and drive.
ScriptInEnglish
SFX: VOICEMAIL BEEP
FRIEND: Lucas mate, drink driving's a problem you know. We have to stop these things. Pull your finger out mate and have a good life.
SFX: VOICEMAIL BEEP
SON: Dad, you're scaring me and mum. Whenever you pick up those keys when you've been drinking, I don't know whether I'm going to see you again.
MVO: Stop the family driving drunk. Legend. If you want to put a stop to your family's drink driving leave them a personalized message that they can hear on the radio. To leave a message free call 0508 CHANGE.
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