Radio and Audio > Product & Service
CLEMENGER BBDO, Wellington / NEW ZEALAND TRANSPORT AGENCY / 2013
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Overview
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Radio Legends is part of the 'Legend' campaign — an ongoing initiative that asks people to speak up when there friends and family choose to drink and drive.
ScriptInEnglish
SFX: VOICEMAIL BEEP
FRIEND: Cory my man, dude every time you come round, you sneak out the back door bro, you gotta start sorting this shit out man, you can come and crash on the couch. Bye
SFX: VOICEMAIL BEEP
FRIEND 2: Yeah Chich, you really gonna have to give up drink driving mate, I'm sick of carrying you. Come on buddy think about other people. See ya.
MVO: Stop the family driving drunk. Legend. If you want to put a stop to your family's drink driving leave them a personalized message that they could hear on the radio. To leave a message free call 0508 CHANGE.
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