Radio and Audio > Product & Service
RADIO LEGENDS SPOT 4
CLEMENGER BBDO, Wellington / NEW ZEALAND TRANSPORT AGENCY / 2013
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Radio Legends is part of the 'Legend' campaign — an ongoing initiative that asks people to speak up when there friends and family choose to drink and drive.
ScriptInEnglish
FRIEND: Hey Scott, yeah, um, I reckon it's about time you stopped drink driving mate, cause we all care about ya and um, it's not cool man. You got people that rely on you and need ya...and love ya.
MVO: Stop the family driving drunk. Legend. If you want to put a stop to your family's drink driving leave them a personalized message that they could hear on the radio. To leave a message free call 0508 CHANGE.
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