Radio and Audio > Product & Service
RADIO LEGENDS SPOT 1
CLEMENGER BBDO, Wellington / NEW ZEALAND TRANSPORT AGENCY / 2013
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Radio Legends is part of the 'Legend' campaign — an ongoing initiative that asks people to speak up when their friends and family choose to drink and drive.
ScriptInEnglish
SFX: VOICEMAIL BEEP
FRIEND: Yeah Barry, ah, thought this was probably the best way to tell ya mate, but um, your drink driving's just getting out of control. I mean you're a family man now. You've got your little daughter, you have to take her to swimming lessons on a Saturday morning, so these big Friday nights and driving home has just gotta stop.
MVO: Stop the family driving drunk. Legend. If you want to put a stop to your family's drink driving leave them a personalized message that they could hear on the radio. To leave a message free call 0508 CHANGE.
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