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MOBILITY FOR ALL - ANTHEM

TOYOTA USA, Plano / TOYOTA / 2018

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Overview

Credits

OVERVIEW

BriefExplanation

This two-minute film captures the importance of movement through the lens of a human lifespan. One hundred inspirational people from across the globe ages 1 through 100 are shown chronologically. Perhaps the most-inclusive advertisement ever produced, "Mobility for All" gave voice to individuals of all ages, ethnicities, abilities and walks of life. The film became an inspirational journey of empowerment, not only featuring these people, but mobility products created to help them reach their full potential — ultimately proving that when we are free to move, anything is possible.

EntrySummary

Since this film was a part of global campaign, so we created it to resonate with people around the world. By design, every story in the campaign wasn't limited by cultural boundaries, but rather illustrated a universal story about the ever resilient human spirit.

Our goal was to reach people in over 40 countries in 28 languages combined via the most-diverse integrated films to date. To do so, inclusiveness across the board was essential. Therefore, we ensured all abilities, regions, ethnicities, ages and genders were fairly represented.

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