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TOYOTA USA, Plano / TOYOTA / 2018
Overview
Credits
BriefExplanation
“One Team” is the story of four friends who all go to a local football game, proving that what we have in common runs much deeper than what sets us apart.
EntrySummary
Americans have never been as polarized as they are today. We wanted to remind everyone of the things that connect us, rather than what divides us. In this case, through our shared love for sports. And there was no better time to do this than on the biggest stage in American football – Super Bowl LII.
Solution
In creating the film, it was important for our director to establish the characters’ friendship, and make it feel as authentic as possible. With that being the most crucial part, the director carefully selected a cast that could play off each other, thus establishing their chemistry. In the end, what we see is the friendship first, rather than what each character represents.
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