We open on a man running in the snow on a mountainside at dusk. Suddenly, a house he is quickly approaching catches fire; still he runs. We continue through a forest and emerge on the outskirts of a city, picking up speed. The skyscrapers blaze past him as he now has a look of fierce determination. He enters a tunnel, and lights begin to flicker around him. He continues to run furiously, then suddenly bursts through a door. He approaches a man and a physical therapist; he's relearning how to walk. He continues to run at full speed toward the patient and suddenly they merge into one. We see the runner is the patient. He takes a few small steps forward, reminding us that everyone’s challenges look different, but it’s the obstacles in our lives that bring out our best. All we have to do is take the first step.

Since this film was a part of global campaign, so we created it to resonate with people around the world. By design, every story in the campaign wasn't limited by cultural boundaries, but rather illustrated a universal story about the ever resilient human spirit.

Visual

From a wide aerial shot, we see someone running across a snowy,

mountainous area.

We then see the runner power through the isolated landscape. An

abandoned cabin spontaneously bursts into flames as he runs past.

VO

I’ve outrun fear.

Visual

But he just pushes himself harder. He runs through a forest, going

farther and farther. Then he emerges from the woods into the city.

VO

I’ve outrun pain.

Visual

It’s eerie and empty and his footsteps echo as he runs down the

middle of the street. Running through the deserted concrete

canyons, he pushes himself more and the action gets more

frenetic. We see quick close-ups of his intense eyes, his feet

pounding pavement, the steam of his breath, the asphalt in a blur

beneath him. Faster, faster.

VO

I’ve outrun anger and doubt and self-pity.

Visual

He runs into a tunnel and then down a corridor, arms pumping

furiously.

VO

But it’s not how far I’ve come,

Visual

He approaches a closed door, his breathing and heartbeats and

footsteps all thundering loudly. With all his might, he bursts

through the door, which explodes into pieces.

He’s now running through a physical therapy studio. Up ahead, he

sees a patient between two parallel bars who struggles to walk.

The runner accelerates and throws himself forward and merges

into the patient. As they combine, we reveal that the runner and

patient are actually the same person.

VO

It’s how far I’ll go.

Visual

Finally, the patient with all his might takes one tiny step forward.

Super

START YOUR IMPOSSIBLE

VO

When we’re free to move, anything is possible.

Logo

Toyota/IOC/IPC lockup

URL

MobilityForAll.com

Legal

Toyota prototypes shown. Not available for sale