If distilling humanity into 100 roles, ages 1 through 100, sounds like an insane feat, you’re right. Authenticity being crucial, actors were not an option. To overcome this obstacle, we set up five international production hubs. Ground teams then sought out the most-diverse individuals with inspiring mobility stories. We had an 8-year-old Special Olympics figure skater, a 39-year-old mountain climber with no arms, and a 100-year-old sprinter to name a few. We even convinced influential Olympians and Paralympians to film with us despite their busy training schedules. Finally, to keep the balance of ethnicity, age, and ability in check, shifts in casting had major ripple effects. For example, losing a 24-year-old French snowboarder meant replacing them with an equally matched counterpart. Regardless, we embraced every hitch, knowing our film was putting the "all" in "Mobility for All."

Since this film was a part of global campaign, so we created it to resonate with people around the world. By design, every story in the campaign wasn't limited by cultural boundaries, but rather illustrated a universal story about the ever resilient human spirit.

Our goal was to reach people in over 40 countries in 28 languages combined via the most-diverse integrated films to date. To do so, inclusiveness across the board was essential. Therefore, we ensured all abilities, regions, ethnicities, ages and genders were fairly represented.

If distilling humanity into 100 roles, ages 1 through 100, sounds like an insane feat, you’re right. Authenticity being crucial, actors were not an option. To overcome this obstacle, we set up five international production hubs. Ground teams then sought out the most-diverse individuals with inspiring mobility stories. We had an 8-year-old Special Olympics figure skater, a 39-year-old mountain climber with no arms, and a 100-year-old sprinter to name a few. We even convinced influential Olympians and Paralympians to film with us despite their busy training schedules. Finally, to keep the balance of ethnicity, age, and ability in check, shifts in casting had major ripple effects. For example, losing a 24-year-old French snowboarder meant replacing them with an equally matched counterpart. Regardless, we embraced every hitch, knowing our film was putting the "all" in "Mobility for All."