Film Craft > Film Craft
TOYOTA USA, Plano / TOYOTA / 2018
Overview
Credits
BriefExplanation
Though she was born with no legs and only one arm, Paralympian Lauren Woolstencroft overcame incredible odds to become an eight-time gold medalist. With the help of a statistician, we showed Lauren’s journey from birth to the top of the podium with her odds of winning a gold medal increasing at each pivotal moment in her life.
EntrySummary
As the first-ever Worldwide Mobility Partner of the International Olympic Committee and the International Paralympic Committee, Toyota’s mission was to elevate the Paralympic Movement so that it would be equal with the Olympic Movement. An important mission for the International Paralympic Committee is to continually inspire those with physical challenges to try sports as a part of their everyday lives. Without inspiring the next generations of athletes, the Paralympic Games would cease to exist.
That's why we choose to tell the real-life story of Canadian Alpine Skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist.
ScriptInEnglish
Background
In this spot, we follow the life of Lauren Woolstencroft, who
defied the odds to win eight Paralympic gold medals.
Throughout the film, we see how the harder she trains, the
better her odds get.
SFX
"Stronger than I've Ever Been" by Kaleena Zanders
Visual
Open on Lauren Woolstencroft as a newborn baby. The nurse
lifts her out of the cradle, revealing that she is missing both
legs and a part of one arm.
SFX
I’ve been chasing... a road to glory
Super
ODDS OF WINNING A GOLD MEDAL?
Visual
Next we’re in Lauren’s childhood home. She is managing to
walk across the living room floor without even wearing
prosthetics.
SFX
...a road to glory
Driven since...
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Visual
A three-year-old Lauren braves the cold and skis for the first
time. She doesn’t know it now, but one day she’s going to love
it.
SFX
...I was a child
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1 IN 134,654,752
English-United States
Visual
A few years later, we find Lauren and her ballet class in a
hallway warming up for their big performance. They get in a
line and practice a synchronized leg left. Lauren performs
perfectly.
SFX
They tell you life is a game
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Visual
Then the entire class walks down the hallway with confident
looks on their faces, especially Lauren who is leading the way.
Next we see a teenage Lauren who is about to race her first
male competitor. She stands poised to tear down the
mountain.
SFX
But it ain’t a game to me
The lights are calling my name
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1 IN 18,784,338
Visual
The two take off down the mountain. It’s not long before
Lauren takes the lead.
SFX
Yeah, I got the energy
To put it all on the line
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Visual
Next we find Lauren lying awake in her bedroom, dreaming of
becoming a Paralympian.
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1 IN 29,035
Visual
Lauren skis as an adult, but falls on the slopes, pounding the
snow in frustration.
SFX
If you knock me down
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Visual
We see a flurry of shots of her lifting weights, hitting the
slopes and doing sit-ups until finally we land in her locker
room just before her big race. She straps on her prosthetic leg
and looks confidently at the counter.
SFX
I’ll get up again, I’ll get up again
If you knock me down
I’ll get up again, I’ll get up again
Born unstoppable
Super
1 IN 10
VO
Next, Lauren Woolstencroft.
Visual
Cut to Lauren racing out of the gates and taking her first gold
medal.
SFX
I get up again
Now I’m stronger than I’ve ever been
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1 IN 1
Super
LAUREN WOOLSTENCROFT
8X PARALYMPIC GOLD MEDALIST
Visual
For our final shot, we remind the viewer just how far she has
come by taking us back to the hospital where Lauren was
born.
Super
START YOUR IMPOSSIBLE
VO
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