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GOOD ODDS

TOYOTA USA, Plano / TOYOTA / 2018

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Film
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Supporting Images

Overview

Credits

Overview

BriefExplanation

Though she was born with no legs and only one arm, Paralympian Lauren Woolstencroft overcame incredible odds to become an eight-time gold medalist. With the help of a statistician, we showed Lauren’s journey from birth to the top of the podium with her odds of winning a gold medal increasing at each pivotal moment in her life.

EntrySummary

As the first-ever Worldwide Mobility Partner of the International Olympic Committee and the International Paralympic Committee, Toyota’s mission was to elevate the Paralympic Movement so that it would be equal with the Olympic Movement. An important mission for the International Paralympic Committee is to continually inspire those with physical challenges to try sports as a part of their everyday lives. Without inspiring the next generations of athletes, the Paralympic Games would cease to exist.

That's why we choose to tell the real-life story of Canadian Alpine Skier Lauren Woolstencroft, who overcame tremendous odds to become a legendary Paralympic gold medalist.

ScriptInEnglish

Background

In this spot, we follow the life of Lauren Woolstencroft, who

defied the odds to win eight Paralympic gold medals.

Throughout the film, we see how the harder she trains, the

better her odds get.

SFX

"Stronger than I've Ever Been" by Kaleena Zanders

Visual

Open on Lauren Woolstencroft as a newborn baby. The nurse

lifts her out of the cradle, revealing that she is missing both

legs and a part of one arm.

SFX

I’ve been chasing... a road to glory

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ODDS OF WINNING A GOLD MEDAL?

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Next we’re in Lauren’s childhood home. She is managing to

walk across the living room floor without even wearing

prosthetics.

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...a road to glory

Driven since...

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Visual

A three-year-old Lauren braves the cold and skis for the first

time. She doesn’t know it now, but one day she’s going to love

it.

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...I was a child

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1 IN 134,654,752

English-United States

Visual

A few years later, we find Lauren and her ballet class in a

hallway warming up for their big performance. They get in a

line and practice a synchronized leg left. Lauren performs

perfectly.

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They tell you life is a game

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1 IN 25,045,784

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Then the entire class walks down the hallway with confident

looks on their faces, especially Lauren who is leading the way.

Next we see a teenage Lauren who is about to race her first

male competitor. She stands poised to tear down the

mountain.

SFX

But it ain’t a game to me

The lights are calling my name

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1 IN 18,784,338

Visual

The two take off down the mountain. It’s not long before

Lauren takes the lead.

SFX

Yeah, I got the energy

To put it all on the line

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Visual

Next we find Lauren lying awake in her bedroom, dreaming of

becoming a Paralympian.

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Visual

Lauren skis as an adult, but falls on the slopes, pounding the

snow in frustration.

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If you knock me down

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We see a flurry of shots of her lifting weights, hitting the

slopes and doing sit-ups until finally we land in her locker

room just before her big race. She straps on her prosthetic leg

and looks confidently at the counter.

SFX

I’ll get up again, I’ll get up again

If you knock me down

I’ll get up again, I’ll get up again

Born unstoppable

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1 IN 10

VO

Next, Lauren Woolstencroft.

Visual

Cut to Lauren racing out of the gates and taking her first gold

medal.

SFX

I get up again

Now I’m stronger than I’ve ever been

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1 IN 1

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LAUREN WOOLSTENCROFT

8X PARALYMPIC GOLD MEDALIST

Visual

For our final shot, we remind the viewer just how far she has

come by taking us back to the hospital where Lauren was

born.

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START YOUR IMPOSSIBLE

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