Case film password is: azerbaijan

Turner Commercial Productions created a unique branding campaign titled A to Z of Azerbaijan, designed to reach leisure & business travellers. The campaign focuses on an online website/encyclopaedia which allows users to explore extensive information about Azerbaijan. The website was designed around 3 areas: Inspire, Discover and Plan, allowing users to scroll through what to do on their trip, discover locations on a map before finalizing a planned itinerary for their time in Azerbaijan, which they can print or share across social networking sites. Users are driven to the website through the use of TV films and online banner placements.