Radio and Audio > Product & Service

GUINNESS

TRY/APT ADVERTISING AGENCY, Oslo / COOP / 2012

CampaignCampaignLayout(opens in a new tab)
1 of 0 items

Overview

Credits

Overview

BriefExplanation

Coop Prix is a Norwegian chain of shopping malls that sells groceries. They have this monthly “deal-concept”: If you buy a specific item, you get an item for free (Buy one, get one free). In this radio concept we put these deals into a historic perspective together with extremely good and bad deals.

ScriptInEnglish

SFX: BOTTLES CLINKINGVO: Arthur Guinness was the founder of the Irish brewery Guinness. In 1759 Guinness signed a contract with the city of DublinMAN: (IRISH ACCENT) Put your name here please, and hereVO: Guinness got the rights to rent a property for 9000 years, paying 45 pounds a yearCROWD: CHEERS!VO: But the people at Guinness has to eat as well, so if they want to make an equally good deal when it comes to food, they should go to Norway Coop Prix. If they buy 300g Prior chicken fillet for 45, 40, they get a complimentary 500g Findus wok classic. Smile, and cheers, you´ve made a good deal. At Coop Prix

ScriptInOriginalLanguage

VO: Arthur Guiness var grunnleggeren av det irske bryggeriet Guiness LYD FX: FLASKER SOM KLIRRERVO: I 1759 signerte Guinness en leiekontrakt med byen DublinMANN: Put your name here please, and hereVO: Guiness skulle leie en tomt i 9000 år mot å betale 45 pund i året.LYD FX: GJENG PÅ PUB SOM ROPER ”CHEERS!”VO: Men folka i Guiness må jo spise også, så hvis de vil gjøre en like god deal når det gjelder fast føde burde de ta seg en tur til Coop Prix. Kjøper de 300g strimlet kyllingfilet fra Prior til 45, 40 får de med 500g Wok classic fra Findus på kjøpet. Smil og cheers, du har gjort en god deal. Coop Prix

More Entries from Retail Stores in Radio and Audio

24 items

Grand Prix Cannes Lions
REPELLENT RADIO

Publications & Media

REPELLENT RADIO

GO OUTSIDE MAGAZINE, TALENT

(opens in a new tab)

More Entries from TRY/APT ADVERTISING AGENCY

24 items

Gold Cannes Lions
NO MEANS NO

Public Affairs

NO MEANS NO

AMNESTY INTERNATIONAL, TRY/APT ADVERTISING AGENCY

(opens in a new tab)