Film > Online Film: Sectors

KFC CINEMA

HAVAS PARIS, Paris / KFC FRANCE / 2022

CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film

The film begins with a mythical scene of Bruce Lee where we see him warming up.

Then the image splits and we see a man eating KFC. We quickly understand that this man is a movie noisemaker and that he applies himself to reproduce the sounds of Bruce Lee's joints by crunching in KFC products. The next scene takes us to the wild west with a large wide shot of a convoy of stagecoaches pulled by horses. Once again we find our man concentrating, tasting KFC while reproducing the sound of the horses' hooves with what he has in his mouth. Finally, last scenes with the hatching of an egg then a man walking in the snow and always this sound prowess with still other KFC products.

Cultural / Context information for the jury

We decided to produce this film on the occasion of the reopening of cinemas in France after the periods of confinement. We wanted to pay homage to this cultural industry by highlighting one of the professions of the cinema. The film ends with a promotion inviting viewers to go to the cinema and show their ticket to benefit from the promotion in KFC restaurant.

More Entries from Retail in Film

24 items

Grand Prix Cannes Lions
SUPER. HUMAN.

Media / Entertainment

SUPER. HUMAN.

CHANNEL 4, 4CREATIVE

(opens in a new tab)

More Entries from HAVAS PARIS

24 items

Gold Cannes Lions
ANNE DE GAULLE

Non-profit / Foundation-led Education & Awareness

ANNE DE GAULLE

FONDATION ANNE DE GAULLE, HAVAS PARIS

(opens in a new tab)