Each spot simply opens up on a white screen, as a voice over begins to describe an epic scene you would find in a Hollywood film. While the VO speaks, we see each word from the script appear over the white background. As the spot progresses, the VO describes the scene using more and more details. SFX accompany the VO as well as a cinematic score. We do everything we can to paint the picture of Ultra HD in the viewer’s mind using only words, narration and sound effects. Just as the scene reaches its climax, we cut to an image of the VIZIO Ultra HD TV with the line “See more than you can imagine.”

OPEN ON A WHITE SCREEN. WE HEAR A VO AS CORRESPONDING SUPERS APPEAR. WE CAN HEAR SFX THAT RELATE TO THE VO.

VO/SUPERS: Knight

Brave knight

Brave knight

Brave knight on a majestic white stallion

Brave knight on a majestic white stallion galloping across a battlefield

Brave knight on a majestic white stallion galloping across a battlefield lined with an army of archers, guarding a medieval stone castle, flanked by giant catapults launching five-ton boulders toward the brave knight, as he fearlessly and courageously charges forward, carrying his bloodied battle worn sword and the weight of an entire kingdom upon his broad armor clad shoulders.

CUT TO BLACK

SUPER: SEE MORE THAN YOU CAN IMAGINE.

THE CAMERA PULLS OUT TO REVEAL A VIZIO FLAT SCREEN TV.

FADE TO WHITE.

SUPER: ULTRA HD

LOGO: VIZIO

SUPER: BEAUTIFULLY SIMPLE