Radio and Audio > Excellence in Radio & Audio

LEGO PLAYWAVES

AKCELO, Sydney / The LEGO Group / 2021

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Supporting Content
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the radio or audio work.

LEGO Playwaves is a world-first, Google voice experience that lets kids turn old LEGO bricks into new sonic adventures. Kids can access Lego Playwaves by simply saying “Hey Google, talk to LEGO Playwaves” on any Google-assistant device. This will then launch the app, which allows kids to explore five different sonic worlds: Magical Kingdom, Downtown Detective, Ace Racer, Space Academy, and Animal Kingdom.

In each world, kids are given missions they can play along to using their LEGO bricks. A narrator prompts them to use voice commands to progress through each mission.

As part of every mission, kids will be asked to build things. If they don’t want to play a mission, they can access ‘Free Play Mode’. This provides kids with background music and SFX based on the world they’re in. Kids can even request SFX in the world as they play.

Translation. Provide a full English translation of any audio.

Please use the following link to access the Google spreadsheet, which contains scripts to the five immersive worlds,10 missions, dialogue, and SFX used throughout LEGO Playwaves.

https://protect-eu.mimecast.com/s/522eCBNELt2xEqkHzQKDf?domain=docs.google.com

Tell the jury about the sound design.

LEGO Playwaves sought to bring new life to kids’ old LEGO bricks. By taking them away from screens and re-igniting their imagination through sound.

We created five immersive sonic worlds across 10 action-packed missions that kids could explore on their own, or with the help of a narrator to guide the way.

Powered by Google Assistant, kids controlled how they progressed through each world. As we fused time old LEGO bricks with the latest audio technology. The audio was scored to keep their attention, with characters, soundscapes and original composed tracks, designed to entertain them and reignite their imaginations with endless play.

In each world, kids could request individual sound effects whenever they wanted. For example, in the Downtown Detective world they could ask for the sounds of a jail, sirens, police radio, and police helicopter. Using Google’s voice platform to optimise audio recognition ongoing.

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